Why Art Draws Customers to Hotels

art-hotels

Kelly Palmer, World executives Digest |  Years ago, the standards for which hotels were evaluated on were based on traditional elements such as their service, staff approach, amenities and food offers. As long as customers were getting what they paid for, they were happy. The expectations were set on “what should I be directly getting for the money I paid for?” for a long time.

In recent years, however, a new standard has been added to this schema due to a growing trend in the industry: art in hotels. It has been a marketing strategy of various hotels all over the world – from extensive and extravagant collections to more contemporary and simplistic exhibitions. As the tourism industry discover and follow a new trend – art in their establishments to attract a new breed of tourists and travelers.

Art in the hotel business not only does the establishment good as it allows guests to enjoy a more aesthetic aspect of their stay and connect more with the hotel and its identity, but it also benefits the local art culture and industry. Many hotels showcase local talent, as well as the culture and identity of the people within its surroundings. Visitors not only connect with the hotel, but with the surroundings they belong in at that moment.

Here are 7 artsy hotels around the world that you should definitely check out, whether you’re an art aficionado, a cultural immersion enthusiast, or even a humble tourist in these places, as key takeaways from this infographic:

  1. The James Royal Palm in Miami, Florida, which is one of the most impressive hotels when it comes to using art to their advantage. The renowned interior designer Lauren Rottet herself hand-picked paintings, like the works of Jorge Pantoja, Alex Prager, and Gavin Perry, plus digital pieces and sculptures, to adorn the establishment.
  2. Andaz Amsterdam Prinsengracht in the Netherlands – a canal-side hotel that is considered as one of its country’s national treasures for its décor and visuals, plus it also features celebrated artworks by world class artists like Yael Bartana, Martha Colburn, and Cristina Lucas.
  3. Four Seasons Hotel Ritz Lisbon in Portugal, which houses at least 500 art pieces made by local artists and world class talents alike.
  4. Le Royal Monceau Raffles in Paris, France, which features paintings, photography, and installations from international artists like the Portugese sculptor Joana Vasconcelos and the English artist Stephen Smith.
  5. Mandarin Oriental in Hongkong, with its various-themed artworks by up and coming artists.
  6. Faena Hotel Buenos Aires in Argentina, whose rotating exhibits features different kinds of art – from classical, experimental, and contemporary, drawing inspiration from all over the world.
  7. Gramercy Park Hotel in New York, with its distinctive lineup of art pieces from the likes of Warhol, Basquiat and Hirst.

Check out this infographic by Accent Art and Frame to learn more:

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