Mohd.Sohel Ather, WED | If you want to become a smart business owner then one of the most important factors that you need to consider is creating a very strong online presence. There are tons of ways you can create this online presence but the first step for you to build your online empire is to start with an effective website that is easy to access and does not take a long time to load. You can click here for the best dedicated servers in Dallas. There are various stages to creating your own website and although you might have to put a lot of effort into the designing and functionality of the website it all boils down to whether or not your hosting platform is reliable or not.
While most business owners spend a lot of money on the creation and design of their website they often underestimate the importance of a hosting platform because they believe that almost every hosting platform offers the very same features and it doesn’t really matter what hosting platform they choose. This misconception leads to choosing the wrong hosting platform and when you do this there could be a number of circumstances that could arise. If you want your business to become successful and you want to grow and become a popular name online then it is important for you to make the right choice with regards to your hosting platform.
If you are wondering why it is so important for you to pick the right hosting platform choice then you need to understand some of the key problems that arise when you choose a hosting platform that does not have a reputed name in the market.
You Lose Money
While you might spend a lot on your online campaigns and promotional activities to gain the attention of customers to draw them towards your website and your hosting platform isn’t a popular one and isn’t something that is reliable then your website will crash multiple times and you might even have to worry about facing down time over and over again. While people might get attracted to the ad campaign that you ran they will not be able to visit your website and this means that you won’t be able to make a sale. One of the major reasons why people end up switching from one hosting provider to the other is because those hosting platforms do not manage to handle a lot of traffic on the website and these are the kind of websites that crash every time there are too many visitors. If you want your business to grow it’s important to you to get enough visitors on the website and the only way you will be able to sustain these visitors is when you have a hosting platform that can handle large amounts of traffic.
While some people believe that down time isn’t harmful and that anything above 90% works well the truth is that these days there are a number of hosting providers that provide you with an uptime of over 99% and using someone that provides anything below that doesn’t really make too much sense. While the prices of almost all hosting providers are similar to each other it’s the features that you need to pay close attention to because that is what determines whether or not the hosting provider that you are choosing is reliable or not.
Negative Effect On Your SEO Ranking
Although most people believe that your hosting provider has nothing to do with your SEO ranking and this is purely the effect of your ad campaigns and the articles that you post, you should remember that when your website is not accessible for a long time it gets difficult for search engines to recognise your website and all your efforts go down the drain. This means that no matter how much money you spend you will never be able to climb up the ladder on the SEO market and if this happens it means that you stay at the bottom.
Another reason why a bad hosting provider affects your SEO ranking is because websites that are hosted on platforms that do not manage to support too much traffic and end up taking a really long time for the website to load. People do not have too much time and when they see that a website is taking too much time they end up switching from one website to another or they leave the page without even visiting it. This affects your ranking in a major way and you drop down the ladder in no time. If you notice problems with the loading of your website or if people have been complaining that your website takes a very long time to load then you might want to consider getting yourself a new hosting provider.
One of the most important factors that you need to take into consideration is the security of your website. Most hosting platforms provide you with a strong security that keeps all the data and information that you have saved on your website secure. However from time to time hackers manage to break through the security system of certain hosting platforms and if your hosting platform happens to be one of those platforms then you might want to consider making the switch as soon as possible.
Remember that it doesn’t take you too much to make a switch from one hosting provider to the other and most hosting platforms provide you with a data backup that makes it very easy to make the transition. If you haven’t yet chosen a hosting provider and you’re looking for the right solutions then one of the key features that you need to look for is whether or not the hosting provider gives you a backup option. This is extremely essential not only because you can change your hosting provider whenever you want to but also when you need to upgrade your website or look for certain files when your website crashes.