At the end of a long workday, cleaning up after themselves is the last thing on an employee’s mind. And rightfully so, as there are specialized cleaning service providers who are going to bring the office back to its spotless glory in no-time. Now, it might not inherently seem like a lucrative prospect, but if you consider the fact that the commercial cleaning sector is expected to grow to $46.3 billion by the year 2020, you can understand why entrepreneurs are rushing to seize their share of the market.
What’s more, with a relatively low point of entry in a high-demand industry, you have a high chance of solidifying your position in the market quickly and establish a positive revenue stream within the first year. That said, true long-term success doesn’t come easy, so there is a need to strategize, prepare, and act properly in order to ensure a thriving future in the sector. Here are the five steps to reach this goal.
It all begins with a business plan
Every startup needs a business plan, especially if you’re a novice entrepreneur who is yet to couple their drive and passion with concrete knowledge and extensive experience. Consider your business plan as the manual for running your business. This comprehensive document should contain all of the necessary information regarding your company, including its brand identity and the values that define it, its strengths and weaknesses in the competitive arena, and of course, its long-term financial plan.
All of these segments and their complementary subsections need to revolve around your long-term goals, your mission, and your vision for the company. Every strategy you devise and every tactic you effectuate needs to shorten the distance between you and your goals, so make sure your business plan is backed by hard data and deep industry insights.
Research the target market
Speaking of insights, meticulous research is another crucial task you need to take care of early on, before you even launch the company. You want to know exactly where you stand in your local market, taking an in-depth approach to market segmentation, your SWOT analysis, the franchise opportunities in your area, and of course, researching your top competitors in the process.
Another important task is to create a pool of potential clients, and even land a couple of them before you launch, in order to ensure a positive return on investment from the very start. Companies are constantly looking for quality cleaning services and new brands that can accommodate all of their specific needs – all you have to do is reach out and make your presence known.
Choose a cost-effective business model
One crucial consideration novice entrepreneurs tend to omit from time to time is deciding on the ideal business model for their new venture. The traditional entrepreneurial concept is not the be-all-end-all of business, you know, and you have other options at your disposal than having to build a brand-new company from the ground up. In the cleaning sector, you can choose to buy a franchise, or venture into the market on your own.
Building a recognizable brand in a competitive market takes time and resources, and if you want to start your own cleaning service with minimal overheads while skipping the whole brand-building process, you should look into available cleaning franchises. It might not be the brand you devised in your head, but it might be an established company with a solid client base that will allow you to build a solvent company from the get-go.
From a financial and organizational standpoint, there is a reason why aspiring entrepreneurs are increasingly choosing franchises over the traditional startup model. Be sure to research every prospect before you make a decision.
Build a comprehensive marketing plan
No matter the business model or the scope of services you provide, you need to market your brand in order to build awareness, inspire clients to approach you, and create a trustworthy image in the online and offline world. Marketing becomes especially important in high-demand industries such as commercial cleaning, as the competition is numerous and can easily snag potential clients from under you. With that in mind, invest in a comprehensive marketing strategy from day one.
Focus on innovation and specialization
A company needs to evolve over time in order to meet the ever-changing demands of the consumer market. Fail to change with the times, and you will inevitably fall behind and start to lose business. To prevent this, you need to uphold an innovative spirit.
Aim to introduce new, specialized services and tailored packages that will address the needs of every client. As you grow, reallocate your funds towards new equipment that will give you an edge over the competition.
The commercial cleaning sector is booming around the world, and now is the time to enter the market if you want to establish a foothold in the industry and ensure a positive long-term ROI. Follow these steps, and you will have built a sound battle plan that will allow you to build a thriving commercial cleaning company.