World Executives Digest feature |One of the best ways to gain new advertisers is to get them to pay for the opportunity. Fans of a particular product have no problem saying so, and sometimes they want to purchase something with the company logo on it.
This is possibly the simplest way that promotional merchandise is used, but there are plenty of other ways where having something for the fans can be useful; promotional merchandise works great for souvenirs, team-building, and even spreading the word.
It is usually just a matter of figuring out the best possible merchandise for the company in question and making it available; if it looks great and performs a use it can even provide a decent side income for the business.
Creating A Merchandise-Based Marketing Campaign
The idea behind a merchandise-based campaign is that fans of the product wear something with the company logo. This is where you see hoodies, shirts, hats, even shoes with a company logo that fans buy and wear.
The merchandise can be made available either at a retail outlet or online and then the customer just buys it and starts wearing or using it. It is just a matter of going to a site such as Custom Gear promotional merchandise and determining the best possible gear for the company in question.
It needs to be noted that not every company is best served by the same gear. A car company should be looking at car supplies, such as wheel covers and air fresheners while a drink company should definitely have Thermos bottles.
While shirts and hoodies should be part of most campaigns this does not mean that they should be the primary merchandise in all campaigns; it is just a matter of finding the best possible mix of merchandise for any given campaign. Please notice the word “mix”: There should be a good selection of merchandise available if the campaign is going to be successful.
Looking At The Merchandise
There are a number of different strategies on how to use merchandise effectively. The problem is that every campaign is different, and thus they may not approach the selling of merchandise the same way.
There are a number of different issues to consider, ranging from the income of the customers to the age; in general, older customers with disposable income prefer more high-end merchandise while younger people just scraping by are looking for goods that can be used multiple times or serves a practical purpose. This is why you see so many sales of T-shirts; clothing is always appreciated because it can be worn so many different times.
But it hardly means that you should limit yourself to just shirts. Thermos bottles are also seen as great, especially in an era where disposable goods are not looked on favourably. Even a weather station can work if the company is some sort of scientific company or yard supplies; the key is finding something that not only works with the company but also the customers of the company.
A weather station may sound silly, but for a company involved in farming where the weather is an important factor of the industry it may be a valuable commodity; it fits the message and audience of the company in question, and so it could work for that company.
In short, a merchandise campaign can do wonders for awareness of the brand of the company. But the merchandise needs to be unique to the company to work best; even just making it part of the campaign can work. Find that piece of merchandise and your campaign can take off, and your business with it.