With everybody focused on the digital it might seem like promotional products could be a bit obsolete. This cannot be farther from the truth, especially if you take into consideration that 80% of consumers own between 1 and 10 promotional products. And not only that, far more important statistic is that after receiving a promotional product, 85% of consumers do business with the advertiser. So this marketing aspect is not to be taken lightly and should find its way on to your yearly business marketing agenda. And if you need further proof simply continue reading the article in front of you.
Promotional products are a great alternative to a business card
You can hand out your cards at different networking events, and in most cases, they tend to get lost somewhere along the way. This isn’t a case with promotional items, especially useful, reusable ones. A potential customer or a business contact might not remember where they misplaced your business card, but they will definitely be able to track you down using the data from the promotional items you have provided them. And not only that, but the reality of the situation is that not a lot of business owners and managers carry their cards nowadays, nor their cardholders. Online connection is what is trending currently in the business world. This makes a promotional product that much more valuable, as they can serve as a reminder of the conversation you might have had about possible collaboration on a certain project.
They are a low-cost high-gain form of advertising
This is probably the best thing about promotional products. You can get quality promotional items at affordable prices. This type of investment is great for businesses that are just starting out. It is a great way to put your brand name out there and to attract new customers. It is something that everyone will like. The content you create, no matter how quality it might be might not sit well with everyone in your customer base. On the other hand a free cap, bag or USB is something no one will say no to. And price wise it will cost you a lot less. So adding promotional items to your marketing campaign should be a no brainer, especially since they don’t require a large investment. Let’s not overlook the fact that by distributing these items you are also sending an army of low-key influencers with your brand name into the world. But a bit more about that in the next paragraph.
They can boost your customer relations
Getting freebies from a company whose services you use regularly is always a good feeling. Your customers will feel appreciated, and that will only deepen the loyalty they have when it comes to your brand and your business. But not only that, they will go into the world and serve as your brand ambassadors which are always a good thing. By using your promotional products on the daily basis, whether at the office or when they are out and about the city your customers are spreading awareness about your brand, and feeling good about having these items in their possession. So it is a win-win situation. And finally, if you want to reward your loyal customers with something extra, you can invest in more expensive promotional products that you will hand out only to special customers and business partners as a token of appreciation for the relationship you were able to build with them.
So there you have it, promotional products are as important for your business now as they ever were. And you can be certain that the investment you make in this type of marketing will definitely be worth your while. And if you are just starting out, you can opt for smaller batches of promotional items, and then as your business grows you can order more and reach a wider audience. Just make sure that the products you choose to put your brand name on are quality ones as well as that they have a certain degree of usefulness so that they are not quickly and easily discarded.
Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.