Julia Hendon, WED| If you have made the decision to take the next step with your business and sort out a website, or you already have a website and are looking to completely change it and give it something of a facelift then there are a number of things that you will need to consider. There is a good chance that like most other people in the same position you have given careful consideration to the way that you would like your new website to look, and a great deal less to its content and functionality. Whilst aesthetics can play an important part in the design of your new website you need to make sure that you have the key information and the right tools to draw in the customers that you are looking for. Here are just a few of the things that your new website should contain.
If you are creating a new website then start at the beginning and that means thinking about your web address, keep it simple your address is part of your brand so make sure that it reflects that. A catchy web address might seem like a good idea but if it has little to do with the product or service that you offer then you will just end up confusing those potential customers.
Your home page is the first impression you give potential clients of your company, so you need to make sure it is the right one, because you only really get the one chance to “Sell” your services or product. Make sure that your homepage showcases the product or service that you provide. It is also a good idea to have a clear call to action, whether this is a contact us or a purchase now button. It’s a good idea to make sure that your homepage is not to content heavy, it should have enough content to tell potential customer what you are about without giving them too much to read.
Good clear links can make or break the user experience of your website, if customers cannot find the information they are looking for easily then they will take their business elsewhere. Dropdown menus offer customers a clear and simple way to find what they are looking for; they also offer a great way for you to show them what you want them to know about your company.
Just in case your customers can’t find what they are looking for even with clear links a search option is also a good addition to any website. That way you should have all the bases covered.
If your customers cannot get in touch with you, and not everyone is patient enough to click on every page looking for contact details, then you might just lose them to a competitor. Make sure that your contact details are easy to find on your website, don’t just include your email contact details but also make sure that you are fully contactable with a postal address and a telephone number. You might also like to have a simple contact form that potential customer can fill out as well.
Whether you are looking for a digital marketing agency in Manchester or anywhere else in the UK why not take a look at their own websites. This is a great way to get a feel for the type of work they do, take a glance through their portfolio or customer testimonials and then get in touch with them and see what they can do to help you create the perfect website for your company.