World Executive Digest | Dessert 39 Is Here! The First Branch In Southeast Asia Has Officially Arrived | K-pop fans and café lovers, your newest hangout has arrived. Dessert 39 officially opened at SM Mall of Asia last December 19, bringing with it the refined charm and comforting flavors that made it a Korean café favorite worldwide.
Loved for its balance of quality, convenience, and modern café culture, Dessert 39 offers both dine-in and grab-and-go options—perfect for everyday moments, whether you’re on the move or slowing down.
Savory Meets Sweet
The menu features thoughtfully curated savory dishes such as rice bowls, pastas, and sandwiches, designed for effortless dining. Crowd favorites include Spaghetti & Meatballs, Ham & Cheese Sandwich, and the flavorful Chicken Inasal Bowl—filling, familiar, and satisfying.
For dessert lovers, Dessert 39 delivers elegance in every bite. Indulge in the airy Croquant Choux, the smooth Premium Tokyo Roll Cake, and pastries that pair beautifully with their signature drinks. Try the iconic Einspänner or the indulgent Brown Sugar Pong Latte, a creamy blend topped with crisp Jolly Pong cereal—both comforting and crave-worthy.
Health-conscious fans will love the Slim Line zero-calorie beverages, crafted with allulose, a natural sugar substitute that keeps flavors rich while staying guilt-free.
Design, Sustainability, and Calm
Dessert 39’s interiors reflect a minimalist Korean aesthetic—bright, clean, and calming—with moss accents, greenery, and cool neutral tones. The café seats 138 guests and includes an outdoor al fresco area with a relaxing seaside view, offering a premium yet welcoming atmosphere.
Sustainability has been part of the brand’s DNA since 2020, beginning with its line of reusable, biodegradable tumblers—where mindful living meets modern style.
Founded in Itaewon in 2015, Dessert 39 has grown to over 700 locations in South Korea. Now brought to the Philippines by The Bistro Group, it’s poised to become the next must-visit Korean café destination.
About The Bistro Group
Since its founding in 1994, The Bistro Group (TBG) has played a defining role in transforming the Philippine dining scene. By introducing TGI Fridays more than 30 years ago, TBG helped bring casual dining into the mainstream—setting the stage for decades of growth and innovation.
Today, TBG proudly curates an impressive collection of world-class dining brands, from Dessert 39, Dave & Buster’s, Fogo de Chão, Morton’s The Steakhouse, Italianni’s, Denny’s, Texas Roadhouse, Randy’s Donuts, LongHorn Steakhouse, and Hard Rock Café, to beloved Asian concepts like Watami, Modern Shang, and Bulgogi Brothers, as well as Spanish favorites Las Flores and Rumba.
At the heart of TBG’s culinary excellence is TBG Elite, led by Michelin-starred chef Josh Boutwood. In 2025, the Michelin Guide honored Helm with Two Michelin Stars, while The Test Kitchen, Ember, and Juniper earned Michelin Selected distinctions—recognitions that reflect a shared passion for craftsmanship, innovation, and excellence.
Rooted in a people-first culture, The Bistro Group continues to create memorable dining experiences—driven by passion, commitment, and heartfelt hospitality behind every dish and every service.
