Kyla Nievera, World Executives Digest |
A good and informative website is a must-have for any company. It’s the storefront window of our time and it should reflect your business in the best possible light. This isn’t just a question of vanity or a case of being too focused on PR. Good websites actually generate more income and make the customers confident in their business.
Take the time to improve the site and review its function and style on a regular basis. That way you can keep up with the trends in this field while remaining true to your brand and its aesthetic.
The website should always be simple and user-friendly. When you’re redesigning the site, always try to think about what features could be left out without losing the functionality. This doesn’t mean that all sites should be minimalistic in design; you’re free to show off your skills and add a bit of ‘’wow’’ to the design, but make sure it’s made for the visitors and not for programmers and designers.
Calls to action
Designers always stress this point to business owners, but it bears repeating. The visitor should be able to click a button and complete the most important actions at any time. This means if you’re selling something on your website, the “add to cart” and “buy now” buttons should always be visible and they should lead to a simple menu allowing the visitor to do just that. If there’s limited content on your site, the “sign up” and “join us” buttons should be the priority and again be visible and easy to use – most importantly, when someone provides you their personal information (password, credit card number etc) don’t ask them to repeat it too many times -it drives customers away.
In some industries, it’s important to show and not tell about your products and services. There’s nothing like being there and witnessing the experience first hand. For instance, having real estate 3d virtual tours on your site will generate much more leads than just simply posting the picture of the house you’re selling. This goes beyond the real estate industry: museums, tourist attractions, jewelry and car industries could also benefit greatly from this technology. Letting the experience speak for itself is more powerful than any content you could write about the product.
This is such a simple point and it gets overlooked so often. The website should contain contact information about your business and they should be easy to find and copy. The information should go beyond e-mail and chat on your customer service section. There will always be customers who’ll want to call or contact in other, more traditional form. Let them have it because it’s a minor inconvenience to actually use the phone and it could bring you additional business and revenue.
Be mindful of 404’s
The users will notice a 404 notification (page not found) and it will affect their opinion of your site and therefore your company. Even though these notifications are annoying, they are also a way to tell if you’re taking care of your website meticulously or not. Some might conclude that if you’re sloppy with the website, you might be sloppy with the service and the products you’re providing. This is actually a fair assumption. Be sure to look for errors on your site, schedule maintenance regularly and let the customers know in advance if a site or a part of it will be down.
Most of the site improvements are simple and straightforward. Be mindful of the importance of your website and the results will show.